Next year, the color authority, PANTONE, says it’s a softer look that people desire.
For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year.
Alone, the colors almost seem like they could represent boy and girl nurseries.
But PANTONE says when combined they’re the perfect blend.
“Consumers are seeking mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent.”
When these two colors are joined together, “They demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
It’s exactly what consumers are looking for as the world moves faster and people’s lives get busier.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
But is it too feminine? PANTONE says not at all.
“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
Look around and you’ll start to notice these two colors everywhere from home decor to fashion design.
